Tiktok is one of the most popular social media app in the world currently with 1.5 billion global monthy active users in 2023, Tiktok joined the ranks of large global social media of all time. Tiktok also known as Douyin in its home market, launched in China in 2016. One of the main attraction of Tiktok is that it is a short video platform with many interesting and wide variety contents in a short videos format.

With large variety of audience with different age-class and occupations, this social media platform offers flexibility because short videos offer more accessible to large number of users and interesting contents compared to others because the narratives and contents in short videos deemed more interesting and easier to digest for the viewers. We will lists the categories of short videos that viewers like the most in 2023.

1. Food

Food video has been trending in Tiktok for some time, particularly in 2023 as users have access to a wide variety of alternatives and may sample cuisines from around the globe or from inside their own nation. Food content usually popular because people from diverse backgrounds can connect via food, and viewers can definitely relate to the contents because everyone needs to eat. The next thing is, the food on the videos usually really looks appetizing and attract all the viewers who take a look for a glance and became interested in watching the whole video. Culinary interests and cultural identity also often linked. Lots of people like discovering and sharing historic recipes, cooking methods, and unusual ingredients because they are proud of their culinary history.

2. Travel

Short videos in Tiktok had a strong impact on tourism. These short videos show the viewers destination landscapes and tourism sites in an attractive way to make the potential travelers interested. In contrast to other social media formats, short videos offer more flexibility and greater user accessibility. TikTok identifies topics that users are interested in and targets them appropriately. Based on this approach, these viewers are required to watch the short promotional video that is being pushed when there are pop-up advertisements.

3. Fashion and Beauty

Based on several researches The penetration rate of a short video for young people is much higher than other age groups, Millennials and Generation Z are the main users of TikTok. The role of social media really affected the decision-making of the viewers when they shop and how they dress. This is caused by in the short videos on Tiktok platform the viewers can find lots of inspiration when people dress. Clothing and personal style also one of the forms on of self-expression. Fashion trends also always evolving, many people often eager to stay on the latest trends, styles, and fashion movements. Fashion content creators, including influencers, designers, and brands, play a crucial role in presenting and popularizing these trends.