Discovering the ideal travel influencer who aligns with your values and produces content that is both appealing and meets your objectives can be daunting. Influencer marketing offers a promising avenue for travel brands, with numerous influencers eager to promote your brand.
About 84% of millennials and Gen Z rely on travel influencers for suggestions.
Identifying the right influencer for your brand might require a few attempts, but these are the steps we utilize to secure the most suitable partnership.
What's your goal?
First, decide what you want from the campaign. Do you want more people to know about your brand, more followers, or more sales? This will help you pick the right travel influencer and where they should post.
How much will you spend?
Think about how much you want to spend. Depending on your type of business, decide what the influencer gets in return. Some might be happy with free gifts, but many will want to be paid.
How much do influencers charge?
The amount you pay an influencer can change based on where they post, what they post, and other things. There are free tools online to help you guess the cost. Right now, many travel influencers ask for about $345 for an ad.
