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Using a TikTok Ads to reach out to GenZ people in cities where the brand has shops, and inviting them to try the sandwiches.
Utilizing inventive concepts and in-feed advertisements to highlight budget-friendly and festive menus.
Engaging viewers with vibrant colorful visuals and a direct message, while ultra-precisely targeting the ads.
A two-month focused TikTok Ads campaign that effectively attracted Gen Z to sample the brand's sandwich.