Initiate a robust influencer-driven campaign for the latest collection's debut
Solution
- Search for influencers who fit our brand. Check their followers to see if they match our target audience.
- Give these influencers clear instructions about the creative content we want in their posts.
- Set up agreements about what they'll do and how they'll be paid. Stay in touch to see how the creative process is going and check the results after to see if it was worth it.
Result
Over Six campaigns, creators produced 1,461 pieces of licence-free content from 410 posts and 106 stories with a potential reach 7.2 million followers. The engagement rate average for the campaigns was over 3.5%
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