Are you ready to ignite excitement for your UK-based brand?
There's no time like the present to dive into influencer marketing, especially with UK TikTok influencers. This platform, a hub for rapidly changing trends and genuine content, presents a unique challenge for brands. Yet, collaborating with local UK TikTok influencers opens doors to diverse audiences and niches, making your brand more relatable and trustworthy through shared experiences, dialects, and an understanding of local customs and trends.
The Rising Tide of TikTok in the UK
TikTok's influence in the UK, especially among the younger crowd, has surged, becoming the go-to for news among 12 to 15-year-olds and gaining traction across all ages. Ofcom's 2023 report highlights TikTok's growth as a preferred news source for UK adults, jumping from 1% in 2020 to 10% in 2023, with a penchant for lighter topics like celebrities, music, and humor. Notably, personal care products dominate TikTok Shop sales in the UK, with Gen Z females leading the charge.